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Moomin 80th anniversary diaper package with a charming moominhouse image, set on a vibrant green background.
Moomin 80th anniversary diaper package with a charming moominhouse image, set on a vibrant green background.
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Adorable Moomin 80 Jubilee campaign

Moomin Baby celebrates Moomin’s 80th anniversary by launching new Moomin 80 Jubilee products. Moomin Baby Newborn 1 and 2 diapers are dressed up with new design based on Tove Jansson’s first story from 1945 The Moomins and the Great Flood.

Jubilee products are available for limited time 2025.

An illustrated Moomin 80 cover featuring the iconic Moomin characters in an imaginative landscape with a green background.

The door is always open

In 2025 it will be 80 years since the first Moomin story, Moomins and the Great Flood, was published in 1945.

The comforting and adventurous story of a displaced family and their quest to find a home. The story ends in a place that will become known as Moominvalley.

The iconic blue house of Moominvalley is a place full of life. A place where everyone is welcome, a true symbol of togetherness.

The door is always open.

You can read more about the 80 years of Moomin stories HERE.

Moomin diaper packaging displayed against a clear background, highlighting the product's design, branding and label information.

Special Edition Packaging Newborn 1 and 2

Moomin Baby Newborn 1 and 2 tape diaper packages have new printed design according to the original Moomin story written by Tove Jansson. Packaging contains 25 pieces of open diapers manufactured in Finland’s only diaper factory. Packaging material is made 60 % of recycled plastic.

Special edition items are available for limited time in spring 2025 in well-equiped retail stores.

Learn more about the Newborn diaper product HERE.

The diaper against a white background with a green forest pattern and moominhouse image, creating a charming ensemble.

Special Edition Newborn 1 and 2 diaper

The tape diapers are the same familiar ones as before, only the diaper design is changed. The diaper design goes hand in hand with the packaging.

Diapers are designed for delicate skin. They are dermatologically tested containing no harmful chemicals, lotions nor perfumes. All babies are unique so the seamless closing of tapes ables the best fit for your baby. Our diapers are made to make day to day more convenient.

What sort of thing are you? Asked the little creature. I’m a moomintroll, answered Moomintroll, who had had time to feel brave again.

The Moomins and the Great Flood
Moomin baby diaper box with the jubilee design, showcasing the product's stylish appearance and convenience for babies.

Moomin 80 Jubilee Mega box – a collector item

A collector item, a Moomin 80 Jubilee Mega box contains three packages of open diapers in size 5. The cardboard box is printed with the anniversary design. The collector’s box is practical and lovely for storing for example important baby memories.

Learn more about the open diaper product HERE.

The collector box is available in selected stores only. Check the availability in your own market website.

You see, we’re looking for a nice, sunny place where we can build a house. But perhaps you’d like to come with us?

The Moomins and the Great Flood
A charming drawing of two Moomin characters exploring a colourful forest full of trees and lush foliage.

How were the Moomin stories created?

In 1945, amidst the despair of war, Tove Jansson poured her heart into drawings and writing fairy tales. One of the stories became the first ever Moomin tale The Moomins and the Great Flood, a tender tale of love, friendship, and the longing for a safe haven. Ever since Tove Jansson wrote 13 Moomin books which are published around the world in 60 languages.

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