Delipap Oy is a Finnish family-owned company founded in 1979. Our best-known brands are Moomin Baby diapers, Vuokkoset menstrual care products and Helmi hygiene products. We offer high-quality, skin-friendly hygiene products for the whole family. We continuously develop our product portfolio and production methods while listening closely to our customers’ needs.
Moomin Baby’s story started in 1979. Unsatisfied with the diapers on the market, our father Raimo developed his own exceptionally skin-friendly diaper for our brother Oskari. Since then, we’ve been making diapers for our own children and grandchildren. So why not for everyone? With our love and commitment, we believe Moomin Baby isn’t just for our children, but for all future generations.
From the beginning, we’ve done things differently. Always with the deepest respect for the environment. But don’t just take our word for it. Over the years, we’ve gained several certificates to prove it. We’ve proudly continued our father’s legacy. Today all Moomin Baby diapers are made with renewable energy and production meets strict environmental criteria. Diapers developed and produced at our family-owned factory in Southern Finland.
We carefully design and select all raw materials to make Moomin Baby diapers the best choice – not just for the comfort of babies everywhere, but for the convenience of their parents.
Making better diapers, generation by generation
Sanna, Riikka and Oskari
Second-generation creators – and former users – of Moomin Baby diapers
Our company’s unique story dates back to 1979, when Raimo Nuortie, a father of young children and a paper industry expert, decides to develop the most skin-friendly diaper on the market for his sensitive baby boy.
Nuortie opens the first factory in Nummela, Vihti Finland, to manufacture domestic baby diapers using a new patented idea. The diapers are made using only new clean paper, which, when crushed, forms a so-called soft-sheet texture. This new texture ensures that moisture is evenly distributed inside the diaper.
Right from the start, we set ourselves apart from the competition with skin-friendly products that deliver quality and durability in a class of their own. We have been a member of the Association for Finnish Work from the very beginning and we are permitted to use the Key Flag as a sign that our diapers are made in Finland.
Finland is the best place in the world to make diapers for children.
Sanna Karhu, former user and current diaper maker as Managing Director of the family company
Our diapers were launched under the Moomin Baby brand in 1991, bringing the beloved Moomin characters to both the packaging and the diapers themselves.
Our founder, Raimo Nuortie, was a passionate art collector who recognized a strong connection between the values reflected in Tove Jansson’s Moomin stories and those of our company. Respect for nature, equality, kindness, and tolerance have been at the heart of Moomin stories for generations, and these same principles continue to guide our work today. More than three decades later, these values remain an integral part of everything we do.
In 1997, Moomin Baby became the first diaper brand in the world to receive the right to use the approval symbol of the Finnish Allergy, Skin and Asthma Federation. This recognition confirms that our diapers are free from fragrances, lotions, colorants, and other ingredients that may cause irritation to sensitive skin.
Since 2006, we have carried the Nordic Swan Ecolabel on our products as one of the first diaper manufacturers to do so. For us, the Nordic Swan Ecolabel represents a minimum standard for product safety and environmental performance. We continuously improve our manufacturing processes to reduce their environmental impact in line with our sustainability goals.
In 2010, Moomin Baby production started to use certified electricity generated from hydropower, which is a renewable energy source with no direct carbon dioxide emissions during electricity generation. Since 2021, part of the energy used in our production has also been supplied by a nearby solar park located next to our factory in Tammisaari, Finland.
Our goal is to bring a sense of nature to the consumption of welfare products, while leaving a valuable legacy for future generations.
Riikka Nuortie, former user and current diaper maker as Research & Developlement Manager
We made our first investment in a Nordic pant diaper machine in the early 2000s, and launched Moomin Walkers pant diapers the very next year in 2001. Today, the pant diaper is the most popular segment due to its easy wearability and is better known as Pants.
In 2014, we made a major investment into a new tape diaper machine, which increased our production capacity and created new jobs at the Tammisaari factory. The new machine allowed for even more comfortable Moomin diapers and a broader range of variety. The Moomin family range was extended to include the Newborn size. We launched it under the name Muumi Baby.
In 2025, we made history in our family’s journey with the launch of an entirely new and innovative diaper pant. This breakthrough product redefines diapering by introducing a truly unique all-in-one diaper pant that combines the convenience of a pant diaper with the adjustability of a taped diaper. The result is an exceptional diaper designed to provide a more comfortable and flexible fit for growing children. This innovation is the outcome of years of product development, extensive consumer testing, bold ideas, and the construction of a brand-new production line designed specifically for this product.
In spring 2021, our diaper factory switched to more sustainable production by introducing solar energy. The solar energy comes directly from Raasepori Energy’s solar park, which is located next to our diaper factory in Tammisaari.
The carbon footprint of Moomin Baby diapers has been calculated in accordance with the ISO 14067:2018 standard, covering almost the entire product life cycle. The assessment includes raw material production, diaper manufacturing, energy use, transport to wholesale distribution, and end-of-life waste management.
We continuously improve our products and manufacturing processes to reduce their environmental impact through responsible choices and ongoing development. We are constantly working on reducing the carbon footprint of diaper packages even further. Today, our diaper packages contain 60 % of recycled plastic.
We treat nature with genuine respect and the uncomplicated love of a Finn.
Sanna Karhu, former user and current diaper maker as Managing Director of family company
Our diaper packages are made from 60 % of recycled plastic, which is collected during the bag manufacturing process. The top and middle layers of the three-layer bags are made entirely from recycled plastic. The innermost layer is made from traditional fossil-based plastic until we find a viable solution for using recycled plastic to protect the diaper products from temperature and moisture fluctuations during transport and storage. Product safety is our top priority.
In 2023, the Moomin Baby brand underwent a major redesign with a fresh new green look for its diaper packaging. This new look enhances brand visibility and recognition but also makes it easier to differentiate between diaper sub ranges with colour coding.
As part of this change, the brand name changed from Muumi Baby to an international format, Moomin Baby, in response to increasing export sales.
Moomin Baby is pushing boundaries and making a significant investment in new machinery for its diaper production line at the Tammisaari factory Finland. The product development project began in 2017–2018, when it was time to start planning the renewal of the machine fleet. After lengthy deliberation, we decided to launch something truly unique and innovative on the European market, something that no one could have expected. The new Moomin Baby Snap Pants diaper saw the light of day for the first time in the fall of 2025, and the product will be available to consumers during 2026.
The new Moomin Baby Snap Pants combine the best features of pants and tape diapers. This reclosable pant diaper is one of a kind in Europe! It is full of the most innovative practical solutions for more convenient everyday diapering. Snappy! We would say.
Today, we remain Finland’s only manufacturer of disposable baby diapers and feminine care products. Delipap Oy is still owned by the Nuortie family, and the company continues to be guided by the same values on which it was founded nearly five decades ago. Around 60 dedicated professionals work at our factory every day to create high-quality products, advance responsible manufacturing, and develop innovations that make everyday life easier for families.
The next chapter of Delipap’s growth is led by Tiina Bensky a Chief Executive Officer who joined the company from outside the family, bringing new expertise and experience to support our growth ambitions. Sanna Karhu serves as Deputy CEO and is responsible for manufacturing, working alongside Riikka Nuortie, who leads product development. Oskari Nuortie, whose sensitive skin inspired the founding of our family business, has stepped back from day-to-day operations and now continues to support the company’s future as a chairman of the Board of Directors and an active representative of the owning family.
The next generations are already helping to shape our future. Emilia Nordström represents the third generation involved in the business, while the fourth generation is enthusiastically testing the Moomin Baby diapers first developed by their great-grandfather, continuing a story that began with one baby’s sensitive skin and has been passed down from one generation to the next.
Moomin Baby Newborn diaper is safe and very skin-friendly for your newborn’s sensitive skin and skin areas.
The excellent absorbency and infinitely adjustable fastening of Moomin Baby diapers ensure the best fit and effective protection against leaks.
Moomin Baby diapers for active little ones taking their first steps. Their flexibility and absorbency make moving around easy and comfortable
The Moomin Baby Snap Pants combine the convenience of the pant diaper and the adjustability of the open diapers, bringing ease to everyday diapering right when it’s needed most.
Helmi Baby care products bring cleanliness and relief to a wide range of family situations both at home and outside the home.
