Delipap Oy is a family-owned company that has been serving the Finnish people since 1979. Our most well-known products are Moomin Baby baby diapers, Vuokkoset menstrual covers and Helmi hygiene products. We are proudly a finnish, responsible and constantly looking forward improving our company and offering in order to provide the best skin-friendly and environmentally responsible options for the whole family.
Moomin Baby’s story started in 1979. Unsatisfied with the diapers on the market, our father Raimo developed his own exceptionally skin-friendly diaper for our brother Oskari. Since then, we’ve been making diapers for our own children and grandchildren. So why not for everyone? With our love and commitment, we believe Moomin Baby isn’t just for our children, but for all future generations.
From the beginning, we’ve done things differently. Always with the deepest respect for the environment and our planet. But don’t just take our word for it. Over the years, we’ve gained several certificates to prove it. We’ve proudly continued our father’s legacy. Today all Moomin Baby diapers are completely carbon neutral and meet strict environmental criteria. They’re still developed and produced at our family-owned factory in Southern Finland, using only renewable energy.
We carefully design and select all raw materials to make Moomin Baby diapers the best choice – not just for the comfort of babies everywhere, but for the convenience of their parents and the planet too.
Making better diapers, generation by generation
Sanna, Riikka and Oskari
Second-generation creators – and former users – of Moomin Baby diapers
Our company’s unique story dates back to 1979, when Raimo Nuortie, a father of young children and a paper industry expert, decides to develop the most skin-friendly diaper on the market for his sensitive baby boy.
Nuortie opens the first factory in Nummela, Vihti Finland, to manufacture domestic baby diapers using a new patented idea. The diapers are made using only new clean paper, which, when crushed, forms a so-called soft-sheet texture. This new texture ensures that moisture is evenly distributed inside the diaper.
Right from the start, we set ourselves apart from the competition with skin- and environmentally-responsible products that deliver quality and durability in a class of their own. We have been a member of the Association for Finnish Work from the very beginning and we are permitted to use the Key Flag as a sign that our diapers are made in Finland.
Finland is the best place in the world to make diapers for children.
Sanna Karhu, former user and current diaper maker as Managing Director of the family company
Our diapers for children are launched on the market as Muumi diapers in 1991. Colourful packaging and diapers are taken over by the adorable Moomin characters. Raimo Nuortie is a passionate art collector and sees a lot of similarities, such as respect for nature, equality and tolerance, and the values of his company and products, between the values of Tove Jansson’s Moomin stories. These values are still relevant and present in our daily work.
Moomin diapers are the first diaper brand in the world to be awarded the Allergy, Skin and Asthma Federation label in 1997. The label guarantees that the product does not contain unnecessary fragrances or additives that can irritate sensitive skin.
In 2006, as a Moomin diaper manufacturer, we became one of the first diaper producers to be awarded the Nordic Swan Ecolabel. To us, the Swan label is a minimum requirement for the benefit of the environment, and we are constantly striving to make our products even more environmentally responsible.
In 2010, Moomin Diapers switched to using only certified, hydro-generated electricity. Hydropower is a fully renewable energy source that does not produce carbon dioxide emissions.
Our goal is to bring a sense of nature to the consumption of welfare products, while leaving a valuable legacy for future generations.
Riikka Nuortie, former user and current diaper maker as Research & Developlement Manager
We made our first investment in a Nordic pant diaper machine in the early 2000s, and launched Moomin Walkers pant diapers the very next year in 2001. Today, the pant diaper is the most popular segment due to its easy wearability and is better known as Pants.
In 2014, we made a major investment into a new tape diaper machine, which increased our production capacity and created new jobs at the Tammisaari factory. The new machine allowed for even more comfortable Moomin diapers and a broader range of variety. The Moomin family range was extended to include the Newborn size. We launched it under the name Muumi Baby.
In spring 2021, our diaper factory switched to more sustainable production by introducing solar energy. The solar energy comes directly from Raasepori Energy’s solar park, which is located next to our diaper factory in Tammisaari.
Moomin Baby diapers are carbon neutral. Carbon neutrality is calculated over the entire life cycle of the diaper, from the production of raw materials to the production of diapers, the energy sources used, wholesale logistics and waste management. We are constantly working on making responsible choices and we also want to reduce the carbon footprint of diaper packages even further. Today, our diaper packages contain 60 % of recycled plastic.
We treat nature with genuine respect and the uncomplicated love of a Finn.
Sanna Karhu, former user and current diaper maker as Managing Director of family company
In 2023, the Moomin Baby brand underwent a major redesign with a fresh new green look for its diaper packaging. This new look enhances brand visibility and recognition but also makes it easier to differentiate between diaper sub ranges with colour coding.
As part of this change, the brand name changed from Muumi Baby to an international format, Moomin Baby, in response to increasing export sales. Moomin Baby diapers are now also globally carbon neutral in the export market.
Today, we remain the only Finnish manufacturer of disposable diapers and menstrual products. Delipap Oy is still owned by the Nuortie family, with the next generation at the helm. We have approximately 60 professional employees who ensure that our products are of high quality, environmentally friendly and readily available on store shelves.
The CEO is Sanna Karhu, the younger sister of the little boy in the story. The third sibling, Riikka Nuortie, is in charge of product development and operations, and the company’s vice president is the sensitive Oskari Nuortie, who is familiar from the story of Delipap Oy’s origin. The third generation, Emilia Nordström, is also part of the company, and the fourth generation is already eagerly testing the Moomin Baby diapers developed by their great-grandfather.
Moomin Baby Newborn diaper is safe and very skin-friendly for your newborn’s sensitive skin and skin areas.
The excellent absorbency and infinitely adjustable fastening of Moomin Baby diapers ensure the best fit and effective protection against leaks.
Moomin Baby diapers for active little ones taking their first steps. Their flexibility and absorbency make moving around easy and comfortable
Helmi Baby care products bring cleanliness and relief to a wide range of family situations both at home and outside the home.
